Increasing market share for your practice includes an honest assessment of the benefits your practice brings to prospective patients. Consider their needs and preferences carefully to help you devise a value proposition that will make your practice their top choice.
The Adolescent and Child Health Initiative to Encourage Vision Empowerment (ACHIEVE) study gives credibility to the life benefits of prescribing contact lenses to children.
Many optometrists are eager to open a new practice but want a partner. The groundwork for joining forces with someone includes doing your homework and not rushing the process.
Transcend Medical Inc. has closed a $35 million Series B round and is continuing the development of its Transcend CyPass System, a novel proprietary system for the minimally invasive treatment of glaucoma.
Prevent Blindness Ohio (PBO), along with Prevent Blindness America (PBA), has named June as Vision Research Awareness month.
Tura's lightweight TuraFlex model M840 features a unique upper-mounted endpiece for a fashionable look.
Transitions Optical Inc. awarded optometry and opticianry students 18 scholarships totaling $10,000 through its Transitions Healthy Sight for Life Fund.
An exchange-traded fund can offer an inexpensive way to diversify an investment portfolio.
Running an optical shop requires business skills, which are not taught in optometry school. Training staff on customer service best practices can help increase a loyal customer base and keep current customers faithful. By helping employees learn and apply a few basic skills, the bottom line may never look so good.
The latest sunwear models from Kaenon Polarized are characterized by their rich texture, earthy tones, and bold prints—which enhance Kaenon's signature athletic inspiration and contemporary style.