Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.
Demodex has been associated with inflammation of the lid margin and eyelash loss in patients. Take a closer look at mites and microorganisms to consider if, in moderation, they may be beneficial.
Chief Optometric Editor Ben Casella wants your feedback! Read his latest editorial about interacting with people like you at industry meetings.
Viola Kanevsky, OD: Owner of Acuity, NYC, discusses her uptown NYC practice, pediatrics, and the Guatemala civil war.
In Part 2 of her three-part series on cosmetic dangers, Tracy Schroeder-Swartz, OD, MS, FAAO, focuses on the dangers found in cosmetics—particularly cosmetics banned by the FDA and those that may exacerbate ocular surface disease.
It is not realistic for patients to be prepared to respond when they are given news of a disease or disorder. Many times, patients are caught off guard at the mention of disease and assume a blank stare. What questions are they supposed to ask? Will Smith, OD, anticipates these questions and provides staff with information to keep patients informed.
Third-year student Shelby May gives her three tips to improve doctor-driven dispensing skills as a student. She explains how ODs can differentiate themselves from their online competitors.
U.S. gold medal gymnast Laurie Hernandez speaks exclusively with Optometry Times and discusses how daily disposable contact lenses helped to improve her vision when competing.
Build a rapport with patients and understand they are placing trust in staffers when choosing new glasses. Tami Hagemeyer, ABOC, FNAO, offers suggestions to maximize patients' satisfaction with the process.
Cleaning and laundry chemicals are commonly found around our patients' homes and not always locked away from children's access. Rich Mangan, OD, talks about how to treat and help prevent ocular chemical burns in younger patients.