Contact lenses are increasingly viewed as a commodity, not a medical device, especially in recent years with pressure through legislation from online retailers.
Q&A: Carla Mack, OD, MBA; Director of Professional and Clinical Support, for U.S. Vision Care at Alcon
Contact lenses, communications, and knowing how to properly bill and code
Scleral lenses are indispensable in a specialty contact lens practice. The indications for scleral lens use are well established in the literature and range from visual rehabilitation of irregular corneas to severe ocular surface disease management.1-4 Many more uses may still be revealed.
Contact lens practitioners have a range of soft contact lens replacement modalities available—from daily disposable to reusable lenses with a two-week or monthly replacement schedule. Personality, lifestyle factors, and ocular health should all be taken into account when deciding which lens and which lens modality to prescribe.
From the first introduction on the cinematic screens for visual effects in 1950 to its mainstream use today for masking both natural iris pigment and ocular disfigurement, colored contact lenses are an important addition to your contact lens toolbox. Industry has made fitting this type of lens more appealing by offering improvements in color matching techniques and healthier materials compatible with commercially available inks and dyes.
The latest news and research you need to know about this week.
1-800 Contacts is ramping up its fight against organized optometry at the state and federal levels over legislation that would change important aspects of contact lens prescriptions and dispensing, such as longer expiration dates, elimination of contact lens brand on the Rx, and enacting a contact lens patient bill of rights.
Let’s talk about an elephant in the room. Some practices are incredibly effective at selling annual supplies of contact lenses, and some practices are not. Just like daily disposables, low sales numbers are blamed on “the demographics of my practice.”