It’s easy to get disheartened while trying to create better long-term outcomes for contact lens patients. It’s also easy to blame the patient. However, look at both sides of the problem. First, patients will almost always predict future success according to their past track record. Further, they may not have been properly motivated by another doctor to believe any differently. How can we understand patients better and speak to them in a way that resonates and changes behavior?
One of my favorite articles to write—and apparently to read—was a summation of habits and beliefs reported by random contact lens wearers I connected with during my travels. Recently, in conversation my Wayfair business consultant “Brad” mentioned the he was scheduled for his annual contact lens exam the next day. Brad seemed to be both smart and sensible, so I didn’t want to pass up an opportunity to learn from such a patient. So, I had a few questions for him.