Optometrists should not only provide eye care service, but share information and educate patients about new technologies and products in eye care and related products, such as contact lenses, frames, lenses, and more.
If patients are not learning about the latest innovations in contact lens and lens care products by their optometrists, they may not see a reason to continue to visit the office any longer.
Upgrade your patients to the latest contact lens technology, and impress them in the process.
These five tips can help you do that.
1. First impressions count, so make it great
In most cities, patients have many offices to choose from for their eyecare needs. Making a good first impression is very important and a perfect reason to upgrade the patient into an innovative contact lens technology.
A good first impression starts the moment a patient walks through the door. Having a welcoming and friendly office environment is key for making a good first impression and important for retaining patients.
The first thing our staff does when checking in a patient is thank him for choosing our office for his visit. At the same time, the staff obtains basic information about the patient and his eye health to make his first visit as easy and efficient as possible.
When meeting a patient for the first time, shake hands and make eye contact. Take the time to explain the importance of her visit and reinforce good contact lens care and eye health practices. If her last doctor did not educate her about innovative technologies, she will likely be impressed with your service and return for future eye care.
Our office also offers a referral program. When patients refer their friends and family, they receive a 10 percent discount on their next visit and products. By offering this program, our team can reward our patients for their loyalty and leverage word of mouth to grow our patient base.