Atlanta—Jerry Hayes, OD, shared the secrets of high-producing optometrists during a session at SECO.
Who are these high producers, and why are they so successful? Dr. Hayes identified what makes these doctors tick and drives them to succeed above and beyond their peers.
Dr. Hayes says there are certain traits shared among high-producing ODs:
• A burning desire to grow
• Being open minded (such as open to changing the exam routine or firing weak staff)
• Recommendations of solutions to patients without judging their wallets
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But if high ambition and relentless drive don’t come naturally to you, that doesn’t mean you can’t take your practice to the next level.
Dr. Hayes shared a list of seven things ODs can do now to put their practices onto the track to success:
1. Set up a three-year stretch goal
This is important for people who are not naturally highly motivated. Your goal should be specific, measurable, dated, and challenging. Well, not just challenging—Dr. Hayes says your goal should be something that scares you.
“Set a goal that you don’t know if you can do,” he says. “If you’re comfortable with a goal, it’s too easy.”
Dr. Hayes recommends writing down your goals in order to provide mental clarity.
2. Upgrade your office in any areas needed
Your practice will need a mini-facelift from time to time. Take a look around your office and see what could use freshening up.