No-shows and cancellations are an annoying part of any optometry practice. They are disruptive and costly, but mostly they are rude.
There have been a variety of strategies employed over the years to minimize the impact of these aggravating realities, but none have been successful at alleviating them.
Our industry is not alone in this battle to make sure that appointments are kept and customers meet their obligations. Many of our attempts to decrease no-shows have been modeled after others industries.
Previously from Dr. Rothschild: 5 zones of your practice that need TLC
How other industries do it
No-shows are probably most common in the airline industry.
So many things impact your ability to get on every plane—in every city—every time.
Weather, delays, and travel to the airport all play a major role. Multiply that times the number of people who fly every day, and it’s amazing we ever make it on time.
It used to be relatively common to board a large airplane with only a handful of people on it. The expense of a semi-filled plane finally became too much to absorb, and the airlines adjusted. Now most flights are full—no matter what.
How do they do it? They over sell.