Is your staff addicted to social media? Some of them are indeed social media junkies, as polls show the average American spends a quarter of his work day on sites such as Facebook.1 That means a 25 percent decrease in productivity. That means that in an average workweek, you a paying a staffer to socialize online for over a full day of work!
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However, we see that the most progressive optometric practices are thriving in this social media landscape. Those practices clearly have somebody paying attention to and utilizing social media. Therein lies a dilemma: How does an office allow for proper use of social media while preventing improper use?
The Internet police
Often, an office does not have a formal Internet policy, which means that the owner or manager is the one policing for improper use. In its simplest form, policing is simply watching out for personnel using social media for personal pleasure. However, this observational method is fraught with opportunities for abuse. So, what is the next level up on the Internet police program?
A more focused approach to controlling Internet abuse would be to control devices and Internet use from said devices. With nearly two thirds of Americans armed with smartphones, they can be often found using them to access the Internet and their social media sites.2 One solution is to simply not allow an employee to use her smartphone while on the clock, perhaps even sequestering phones upon arrival and holding them safe until a break. Although against the law in the U.S., some offices have chosen to use cell phone signal jamming to prevent calls, texts, and Internet use.