If I can’t tell, it’s OK?
If I can buy quality anywhere, it means I’m buying more than that when I buy Italian. So when I make a purchase to support an idea, and instead I’ve been lied to, it makes the switch all the worse.
You and your patients are paying a premium. The brands/companies are the ones benefiting on their distrust, and I don’t think it’s a path we or Italy should allow any longer.
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As I mentioned in my last post, transparency is essential in our industry progressing and moving forward. We need to build customer trust more than ever, and this deceitful manufacturing is a starting point. It can start with the companies (highly unlikely), or it can start with us. We should demand transparency from the people we buy from, ask the hard questions, and understand what we are (and aren’t) paying for.