Optometrists choose continuing education (CE) for a variety of reasons, all of which have merit.
There are certain habits that separate successful practices from unsuccessful practices. One OD explains why setting goals, writing them down, and sticking to them can make your practice more successful.
Online sales aren’t going away. ODs and their staffs are able to match price and convenience, but they excel at outstanding customer service. One OD outlines how she adopted an innovative service process in her practices to improve relationships with patients.
No one else is going to explain what ODs do or how we are important to our communities. It’s our job, and no one else will do it for us.
An optometric practice is worth what someone is willing to pay. ODs must plan an exit strategy well before it’s time to move on. A practice management expert offers advice.
Study groups can help their members via group discussion and sharing. If you’re looking to form or join a study group, find out what leads to success.
A new study shows that smart glasses reduce symptoms of attention deficit/hyperactivity disorder (ADHD) in individuals with autistic spectrum disorder (ASD). Two ODs weigh in on the study and why it shows promise for future treatment options.
Genetic testing is becoming more successful and is expanding in scope. Understand how the process works and how to guide your patients through it. Find out what is involved and how to manage genetic testing…plus access a list of resources for you and your patient.
The general public as well as some ODs have forgotten the extend of our core training. We have to educate our patients more thoroughly about why we do what we do and why it matters that they have an annual eye exam.
Marketing your practice can seem overwhelming, but with a plan in place you will find that it is much more effective and may even save you money in the long run. Learn how to put a marketing plan together and the benefits of having a marketing plan in place at your practice.