Outsourcing is a popular concept that can grow ODs’ businesses. Why work harder when they can work smarter?
Proctor & Gamble hit the jackpot when it decided to outsource to fuel ideas for its research and development division. The result was a 60-percent boost on innovation productivity that generated a whopping $10 billion in revenue.1
ODs can learn from Proctor & Gamble’s success in that outsourcing opened the doors to a new pool of talented and expertly trained employees with fresh ideas.
The advantages of outsourcing will pay dividends to a practice owner. Most services are reasonably priced when compared to the cost of contracting out versus hiring an in-house staff person.
Furthermore, outsourcing makes it manageable to balance in-house staff and overhead expenses. Also consider that outsourced staff are expertly trained in their field, which makes the transition time to add new staff as seamless as possible. In a short amount of time, services are fully integrated into the office.2
Outsourcing may also create a more positive environment for staff. By moving some of the responsibilities from in-house staff to outsourcing, staff are able to focus on their primary responsibilities without feeling burdened by multiple tasks.
Moreover, coverage for services provided by outsourcing is consistent throughout the year.
There is no need to worry about extended leave of absence and work falling behind where other staff members need to pick up extra responsibilities. For offices with limited space, contracting out services solves the problem of not having enough workspace for more staff.
Keep in mind that outsourcing still requires close monitoring. A staff person or practice owner needs to communicate and monitor activities to make sure targets are met and services are rendered correctly.
An OD should also communicate with in-house staff on why the decision was made to hire outside services to assure them that their jobs are secure. It is important to also train and educate staff on how the contracted services will improve their productivity and help the business run efficiently overall.3
Here are four opportunities in optometry to outsource services.
1. Muzychko A. 5 successful stories of outsourcing. Linked In. Available at: https://www.linkedin.com/pulse/5-successful-stories-outsourcing-anna-muz.... Accessed 8/14/19.
2. Patel D. The pros and cons of outsourcing. Forbes. Available at: https://www.forbes.com/sites/deeppatel/2017/07/17/the-pros-and-cons-of-o.... Accessed 8/14/19.
3. Patel D. The pros and cons of outsourcing. Forbes. Available at: Accessed 8/14/19.https://www.forbes.com/sites/deeppatel/2017/07/17/the-pros-and-cons-of-o.... Accessed 8/14/19.
4.Walker B. Patient appointment reminders by text, email & phone: Which are most effective? Patient bond. Available at:
https://insights.patientbond.com/blog/patient-appointment-reminders-by-t.... Accessed 8/14/19.
5. Boyer L. 3 appointment reminder tricks every practice should follow. SolutionReach. Available at: https://www.solutionreach.com/blog/3-appointment-reminder-tricks-every-p.... Accessed 8/14/19.
6. The best times to schedule a text message campaign: Updated. SimpleTexting.
Available at: https://simpletexting.com/the-best-times-to-schedule-a-text-message-camp.... Accessed 8/14/19.
7. American Association for Physician Leadership. Patients more loyal to quality and experience than providers. Available at:
https://www.physicianleaders.org/news/patients-more-loyal-quality-experi.... Accessed 8/14/19.