Whether you love it or love rolling your eyes at it—there’s no denying that the year 2020 affords certain marketing opportunities to professionals in the eye care field. Opportunites such as prioritizing visual acuity, with a little extra enthusiasm than in years past, or ephasizing ways to maintain 2020 vision into the year 2030 and beyond. No matter how you spin it, this opportunity only comes around once. It would be a shame to let it pass by uncelebrated.
As an optometrist, it is fair to say that all ODs are a little altruistic, generous, and often givers. Let’s be honest, though—while we are all striving to achieve the best possible vision for our patients, it is still our vocation. Moreover, we want to receive some recognition for our efforts, akin to putting a dollar in a tip jar. We may wait until someone notices our accomplishments because if they don’t, we may as well just not have given anything.
Thus, I ask that if you are using the digital format to read this article, you immediately forward it to five friends and tell them to send it to five friends. I know you have not read it yet, but that giving heart of yours will help to put me in the top five most-read articles of 2020.
So, go ahead, I will wait.
More from the March 2020 issue: The effect of contoured prism lenses on chronic headaches: a case study
Welcome back. For those of us who have been around a while, marketing around the “year” has become a common practice. When laser-assisted in situ keratomileusis (LASIK) first took hold, ODs were inundated with advertisements that proclaimed with wavefront technology, “We can expect 20/10 vision by 2010.” A bold statement, that line created expectations that were both unrealistic and unattainable.
Well, now it is the year 2020, and we are ramping up for a whole new year of references that will make every dad joke look like it came from The Comedy Cellar.
You don’t have to look much further than the January 15 episode of “Full Frontal with Samantha Bee” which opened with an eye exam from Jimmy Smits, OD, to hear the 2020 puns roll in. I have stated in the past that this 2020 reference to 20/20 vision is actually not great because I cared more for 2015—it was a good year and better vision.
Yet, the ability to play off the 2020 theme is sticking to me like every price tag on glassware. I just can’t let it go. Optometrists should not, either.