Catch up on some of the eyecare headlines from this past week!
This week in optometry news: September 23, 2019
Vision Expo West roundup
neurolens introduces new offerings, appoints VP and CMO
neurolens introduced new offerings to provide more successful outcomes for private-practice optometry.
The new streamlined software improves the neurolens Measurement Device’s eye tracking ability, which will increase patient outcomes.
neurolens will roll-out patient financing based on a partnership with Affirm, whose customers include Peloton and RING. The partnership will offer credit to allow more consumers to experience the neurolens’ software, at no cost to eyecare practioners.
neurolens has appointed Matt Swartz as vice president of sales and business development
Swartz will be responsible for the growth and expansion of sales territories, developing the sales team in order to increase the value proposition to the iECP, and forming strategic alliances and partnerships.
Prior to joining neurolens, Swartz served as senior director of strategic accounts for Essilor of America, Essilux.
neurolens has also appointed Pierre Bertrand as its new chief marketing officer.
Prior to joining neurolens, Bertrand served as president of Vision Associates for Essilor, Inc. During his eight-year tenure at Essilor, Bertrand held executive leadership positions as vice president of marketing for Essilor of America and president of Essilor Canada. Bertrand also held positions at Pfizer, including as regional marketing director.
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CooperVision celebrates OptiExpert app, introduces new sustainability exhibit booths
In the 10 months since its U.S. launch, CooperVision’s OptiExpert app has been adopted by thousands of eyecare practitioners.
The U.S. has become the third-largest OptiExpert market globally, behind only the U.K. and Germany, which were among the first countries to introduce the app in 2014.
The digital tool—which includes CooperVision multifocal and toric contact lens calculators, and oxygen profiles that display the oxygen transmissibility of a select range of lenses—has logged more than 25,000 new users and garnered over 7,400 app downloads in the U.S. since being launched December 2018.
Nearly 60 percent of users utilize the desktop version of the tool.
OptiExpert includes diagnostic lens recommendations from CooperVision product families, including clarito 1 day, MyDay, Biofinity, Avaira Vitality, and Proclear.
CooperVision is also continuing its initiative to minimize environmental impact areas of business.
From Leadership in Energy and Environmental (LEED) silver-certified manufacturing and distribution facilities in Costa Rica and Spain to 100-percent renewable electricity usage in Rochester, N.Y., the company is making efforts to save water, conserve energy, reduce, reuse, and recycle resources
CooperVision’s booth at Vision Expo West exhibited sustainable features such as:
Reusable or reused elements that will be used for future trade shows. These elements included a sink, plumbing components, and fit-set trays.
The shipping materials used to create the booth are also reusable, as most of the booth elements were packed and transported in crates. In doing so, the need for wasteful materials—such as shrink wrap and banding used to secure skidded goods, which is discarded after each use—is further minimized.
To further reduce waste and consumption of paper-based materials in graphic print and production, CooperVision opted to transition the majority of its in-booth messaging to digital displays.
The monitors—and other heavy equipment—are also rented at each show; the use of shared resources means the company no longer needs to upgrade the technology every few years, and is environmentally beneficial due to a lack of need for them to not be shipped from city to city
Booth materials do have a limited lifespan, so CooperVision selected recyclable products including flooring, seating, and overhead fabric graphics.
Canopy lights utilize low-voltage LED bulbs to minimize the energy needed to illuminate the booth.
The plywood used to fabricate the internal structures of CooperVision’s booth is 30 percent lighter than traditional sheets of plywood.
Traditionally, the overhead displays at trade shows require full-truss systems, which are heavy and add to shipping costs. CooperVision’s new hanging structures—including the overhead fabric graphics, which utilizes aluminum tubing framework instead of a truss system—are lightweight, easily broken down and packed into a low profile to reduce their footprint for transit.
The booth’s maple paneling and high-pressure laminates were sourced from vendors focused on sustainably and sourcing materials.
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Oasis introduces new line of dietary supplements
Oasis Medical Inc. unveiled its new dietary supplements, Oasis Tears Vision and Oasis Tears Omega at Vision Expo West.
Oasis Tears Vision is the first of Oasis' supplements to be brought to market this year. Oasis Tears Omega-3 dietary supplements will also be available later this year.
The supplements are a patent-pending formulation delivered in a small soft gel. It will be packaged as a 30-day supply.