Don’t Hold Back: Switching Your Patients to SiHy 1-day
Why don’t doctors routinely fit 1-day wearers in the same material they prefer for frequent replacement wear? Unfortunately, the answer to this question remains a mystery, particularly in light of startling new research, which demonstrates that doctors’ lens prescribing patterns lag far behind their beliefs about what’s best for patients. We spoke with three optometrists for insight on this disconnect between beliefs and behavior. In the interviews that follow, these 1-day silicone hydrogel advocates explain why they are committed to this material for 1-day fits and share advice on how to always recommend the lens you trust the most.
A TIMELESS DESIGN: CooperVision® celebrates its revered toric lens design with the launch of MyDay® toric at SECO 2018
Designs can often be fleeting. In industries such as fashion, interior design, and architecture, new designs are adopted, replicated, popularized, and then they’re out. But every so often, a design is so revolutionary—and so ahead of its time—that it lives on for much longer. It’s timeless.
Such is the case with CooperVision’s proven and widely respected Biofinity® toric design, known as Optimized Toric Lens Geometry™, which has been key to Biofinity® toric’s trajectory to becoming the most prescribed toric lens in the United States1. Now, CooperVision has taken those trusted toric design features and applied them to its premium silicone hydrogel 1-day toric contact lens, recently unveiling the long-awaited MyDay® toric.
The wait is over. New MYDAY® Toric Contact Lenses
It’s the best of both worlds: the world-renowned design features of Biofinity® toric combined with the Smart Silicone™ chemistry of MyDay®. And it’s here. CooperVision has unveiled MyDay® toric, the long-awaited addition to its premium silicone hydrogel 1-day lens family.
For your patients who wake up each morning viewing the day as an opportunity. For those patients who are the most discerning of consumers, demanding superior performance from every brand they choose. They’re conquering life, and MyDay® is their contact lens.
Early adopters of MyDay® toric are sharing their experiences with the lens, and it is everything they had hoped for. All-day comfort. Stability. Familiar fit. Healthier modality and material. Find out more about why practitioners are reaching for them, why patients love them, and why some are saying that MyDay® toric is CooperVision’s best toric contact lens yet.