Atlanta—By 2020, millennials will make up 50 percent of optometrists’ patient bases, and they’ll have up to $1.4T in spending power, says Thuy-Lan Nguyen. She spoke about managing millennial patients and staff at SECO 2017.
Millennials don’t know a world without constant information and communication because they are the first generation to have Internet access during their formative years.
• Dislikes being labeled
• Is environmentally and socially conscious
• Social media and tech savvy
• Is the most educated generation in the workforce
• Is optimistic
Their cell phones are their alarm clocks, camera, calendar, and Rolodex, says Dr. Nguyen. In fact, 83 percent of millennials say they sleep with their cell phones next to their beds; only 68 percent of Gen Xers and 35 percent of baby boomers do so.
Up to a one third of millennials are underemployed or unemployed, but this will change as more boomers begin to retire.
With more millennials as patients and staff, understanding how to manage and communicate with them effectively will likely improve your practice’s culture and possibly your bottom line.
Dr. Nguyen breaks down her 10 tips for millennials into patient and staff categories.