ABB Concise, ODG launch joint corporate name, logo

Coral Springs, FL-ABB Optical Group the recently merged company of ABB Concise, and Optical Distributor Group (ODG), has developed a new, updated logo and other brand identity enhancements.

ABB Optical Group is currently evaluating each company’s efficiencies and logistics, working toward alignment. Jeff Rems, president and COO of ODG, said: “We will be moving toward operating from one ordering platform, one phone number, one Web site, one invoice, one statement, and our accounts will have one account number.

“Consolidating our services and offerings will allow the eyecare practitioner to receive of the best of both worlds,” Rems added.