SPOTLIGHT -
This week in optometry: March 20-March 24
A look back on what happened in optometry during the week of March 20-March 24.
Practical management EP 9: Understanding the difference between branding & marketing
In this week's podcast episode with Maria Sampalis, OD, hear how to differentiate between branding and marketing.
This week in optometry: March 10-March 16
A look back on what happened in optometry during the week of March 10-March 16.
Practical management EP 8: First steps to increase net revenue
Maria Sampalis, OD, shares first steps to get started in increasing net revenue in your practice.
My practice journey
How one OD incorporated full-service dry eye treatment.
This week in optometry: March 3-March 9
A look back on what's happened in optometry during the week of March 3-March 9.
Practical management EP 7: Tips to succeed in increasing revenue
Continuing the conversation on practice management, Maria Sampalis, OD, shares tips on how to succeed in increasing revenue.
This week in optometry: February 25-March 2
A look back on what's happened in optometry during the week of February 25-March 2.
SECO 2023: Valuing your contact lens patients, while valuing yourself
Shalu Pal, BSc, OD, FAAO, shares key takeaways from the contact lens zpanel discussion she participated in.
Practical management EP 6: Importance of increasing revenue
Continuing the conversation on practice management, Maria Sampalis, OD, shares why increasing revenue is important for a sustainable optometric practice.
Diversity, equity, inclusion, and belonging—in practice
As efforts continue across the globe, optometrists need to take action in clinics.
This week in optometry: February 18-February 23
A look back on what's happened in optometry during the week of February 18-February 23.
Practical management EP 5: Utilizing digital platforms
In this episode of a practice management series, Maria Sampalis, OD, touches on digital platforms and the importance of utilizing them.
This week in optometry: February 11-February 16
A look back on what's happened in optometry during the week of February 11-February 16.
Practical management EP 4: Online promotions
In this episode of a practice management series with Maria Sampalis, OD, learn about different online promotions and how to put them into practice.
This week in optometry: February 4-February 9
A look back on what's happened in optometry during the week of February 4-February 9.
Practical management EP 3: Reaching your target audience
In this episode of a practice management series with Maria Sampalis, OD, hear how to reach your target audience.
Elevating your contact lens practice brings numerous benefits
These 8 pearls will help improve your patient care, practice management, and more.
This week in optometry: January 28-February 2
A look back on what's happened in optometry during the week of Jan. 28-Feb. 2.
Practical management EP 2: Social media importance
In this episode of a practice management series with Maria Sampalis, OD, learn about the importance of social media use as a local optometrist.
This week in optometry: January 21-January 26
A look back on what's happened in optometry during the week of Jan. 21-Jan. 26.
Practical management EP 1: Why having a brand is important
In this first episode of a practice management series with Maria Sampalis, OD, learn about the importance of a brand for your optometric practice.
This week in optometry: January 14-January 19
A look back on what's happened in optometry during the week of Jan. 14-Jan. 19.
IDOC and Three Rivers Optical announce merger
Two leaders in optometry are coming together to expand their suite of services for independent practices.
Vision care includes dry eye care
Diagnosing and treating dry eye and meibomian gland dysfunction can be the foundation for practice growth—and patient satisfaction.
A funny thing happened at the office: Part 1
Lessons can be learned from each patient experience, even the strange ones.
Therapeutic advancements for retinal disease
Leo Semes, OD, FAAO, shares key highlights from his EyeCon 2022 presentation, "Advances in therapies for retinal disease."
Helping patients with poor adherence
A meditation on the effects of putting off doctors' orders.
Creating an inclusive and equitable workspace
Ruth Shoge, OD, MPH, FAAO, shares key takeaways from her EyeCon 2022 presentation, "Diversity in practice, creating an inclusive and equitable workspace."
2022 brought pipeline advances in glaucoma, retina, cornea, and beyond
Justin Schweitzer, OD, gives a brief overview of his EyeCon 2022 presentations, reflecting on pipeline advancements made in optometry in 2022.
