SPOTLIGHT -
Practical management EP 14: Your practice-purchase checklist
Hear from Maria Sampalis, OD, on what to have on your checklist when purchasing a practice.
Community care: Connecting mentorship and representation
Jill Saxon, OD, returns to Optometry Times On Air to discuss industry achievements, including the launch of the Women's Leadership Network and the Military Network at Bausch + Lomb.
Practical management EP 13: Things to look for in a practice when purchasing
Maria Sampalis, OD, shares what she likes to look for in a practice when looking to purchase.
Community care: How service changes throughout a career
Jill Saxon, OD, executive director of professional strategy at Bausch + Lomb, shares the story of her career and the highlights of working within the industry.
Practical management EP 12: Factors & indicators to watch out for when considering a practice purchase
As we near the end of this practice management series, Maria Sampalis, OD, discusses factors and indicators to watch out for when considering a practice purchase.
Practical management EP 11: Knowing you're in a good place to purchase a practice
As we continue our conversation on practice management, Maria Sampalis, OD, gives pointers on evaluating a practice for sale and how to know if you are in a good investment spot.
Practical management EP 10: Getting started with marketing
In this week's podcast episode with Maria Sampalis, OD, shares how she got started with her practice's marketing.
Practical management EP 9: Understanding the difference between branding & marketing
In this week's podcast episode with Maria Sampalis, OD, hear how to differentiate between branding and marketing.
Practical management EP 8: First steps to increase net revenue
Maria Sampalis, OD, shares first steps to get started in increasing net revenue in your practice.
Practical management EP 7: Tips to succeed in increasing revenue
Continuing the conversation on practice management, Maria Sampalis, OD, shares tips on how to succeed in increasing revenue.
Practical management EP 6: Importance of increasing revenue
Continuing the conversation on practice management, Maria Sampalis, OD, shares why increasing revenue is important for a sustainable optometric practice.
Practical management EP 5: Utilizing digital platforms
In this episode of a practice management series, Maria Sampalis, OD, touches on digital platforms and the importance of utilizing them.
Practical management EP 4: Online promotions
In this episode of a practice management series with Maria Sampalis, OD, learn about different online promotions and how to put them into practice.
Practical management EP 3: Reaching your target audience
In this episode of a practice management series with Maria Sampalis, OD, hear how to reach your target audience.
Practical management EP 2: Social media importance
In this episode of a practice management series with Maria Sampalis, OD, learn about the importance of social media use as a local optometrist.
Practical management EP 1: Why having a brand is important
In this first episode of a practice management series with Maria Sampalis, OD, learn about the importance of a brand for your optometric practice.
Debunking common ortho-k myths
Eyecare practitioners' top misconceptions just may surprise you.
VEW 2022: Guess again, your child is NOT too young for contact lenses
Vitto Mena, Jr., OD, MS, shares highlights from his VEW 2022 presentation, "My child is not old enough for contact lenses: guess again."
VEW 2022: Concussion management with Dr. Mena
Vitto Mena, Jr., OD, MS, shares highlights from his VEW 2022 presentation, "Sports EYEllustrated: keep your head in the game."
VEW 2022: Intro to sports vision with Dr Mena
Vitto Mena, Jr., OD, MS, shares highlights from his VEW 2022 presentation, "Intro to sports vision: children who play sports need safety eye protection."
Open Your Eyes documentary released on multiple platforms
Open Your Eyes documentary now available on Apple TV+ and Google Play!
Open your eyes: ocular emergencies (part 2)
Listen to the second part of this discussion!
Open your eyes: ocular emergencies
Listen to this week's episode!
Open your eyes: diabetes of the eye (part 2)
Dr. Kerry Gelb speaks with Dr. Jay M. Hainie in the second part of their discussion on diabetes of the eye!
Open your eyes: diabetes of the eye
Ocular nutrition: Dr. Neda Gioia's whole-body approach (part 2)
Ocular nutrition: Dr. Neda Gioia's whole-body approach to eye care
Podcast: Sheila Morrison, OD reviews the latest in myopia management, part 2
Podcast: Sheila Morrison, OD reviews the latest in myopia management
How to overcome cultural barriers for effective patient communication
Effective communication is imperative for patient adherence, it increases patient outcomes, and it reduces malpractice risks.