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Video Series

Crafting your own eyewear brand with Diana Canto-Sims, OD

Thinking about launching your own private-label eyewear line but not sure where to start? If you’ve found that off-the-shelf, wholesale frames just aren’t delivering the return on investment you were hoping for, you’re not alone. In this video series, Diana Canto-Sims, OD, spoke with 5 companies that specialize in helping practices create their own unique frame lines to guide you through those first steps.

Building a strong referral network is one of the most important—and most overlooked—parts of running an independent optometry practice. If you've sent a patient to a specialist and never heard back, struggled to know which ophthalmologist to trust, or wondered how to make comanagement actually work in day-to-day practice, The Independent Advantage, hosted by Diana Canto-Sims, OD, was made for you.