Crafting your own eyewear brand

Diana Canto-Sims, OD, and Mark Graham of Your Brand Eyewear discuss the benefits of starting your own eyewear brand and how to get started with the company.

Mark Graham of Your Brand Eyewear and Diana Canto-Sims, OD, also discuss the importance of looping in your staff when creating your own eyewear brand.

Mark Graham of Your Brand Eyewear shares his company's success stories regarding creating private label eyewear for practices.

Travis LeFevre, founder of LFVR Eyewear, and Diana Canto-Sims, OD, discuss the process of creating a private label eyewear brand with the company.

LFVR Eyewear allows for patient customization of their frames in part of its private label eyewear services, according to founder Travis LeFevre.

Diana Canto-Sims, OD, and Nancy Gries, export sales manager at Logoproject Eyewear, discuss profit margins in creating a private label eyewear brand.

Nancy Gries, export sales manager at Logoproject Eyewear, discusses the company's process for creating a private label eyewear brand, from logo design to final product.

Nancy Gries, export sales manager at Logoproject Eyewear, stated that a private label eyewear brand can keep a practice up to date with trends.

Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, drive home the importance of profitability in creating an eyewear brand.

Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, discuss the company's price points and partner subscription options.

Edward Choy, partner at Sho Eyeworks, advises practice owners on the fence of developing their own brand to dive in.

Edward Choy, partner at Sho Eyeworks, shares success stories of private practices creating their own eyewear frame line.