Dr. Canto-Sims is CEO and founder of La Vida Eyewear, designed for Latinos by a Latina. She is a member of Transition Optical’s advisory board and Change Agent group.
These 5 strategies for hiring, training, and retaining optometry staff are critical
Your employees are your greatest allies; building a team the right way from the very beginning is the foundation of your success.
Help your practice rank higher in local Google searches
A robust online presence is crucial if you’re looking to acquire new patients, grow your practice, and increase revenue.
Co-op funds: What they are and how to use them
Diana Canto-Sims, OD, discusses co-op funds with Alessandro Baronti, the president and CEO of the DeRigo Rem.
How $420 co-op dollars netted $19,000 in revenue
Tips to effectively market your practice using co-op funds
Vision Expo East: Tura launches Glemaud
Live from Vision Expo East in New York, a look at Tura's new line of glasses: Glemaud.
3 qualities of an effective eye care website
The most important step is relaying your brand's story.
Vision Expo East: EyeCarePro offers optometry-focused digital marketing
Live from Vision Expo East, Optometry Times' Diana Canto-Sims, OD speaks with EyeCarePro's Keyanna Ingram
How to create a multicultural-friendly environment in your optical practice
Following three tips in communication ensures a win-win for patients and physicians
Contact lens overwear leads to short-term, long-term consequences
A patient presents with ocular issues from the overuse of contact lens for months
How to drop a vision plan and replace revenue
Add a niche product, get creative with marketing, and collaborate with local businesses to bounce back
How implementing a hiring process netted a great staff
5 marketing tips to grow a practice without breaking the bank
3 strategies for social media success
3 strategies to grow your practice
Selling glasses online may not be answer for ODs
Even though the loss of revenue or fear of the loss of revenue is the reason ODs wish at times to join online glasses sales, consider five reasons why online glasses sales may not be in the best interest of the OD.
6 tips to address, survive one-star online reviews
If you have not yet received a bad review, it is coming. It is only a matter of time. Have you Googled your practice recently? Anyone with a smartphone, social media account, or an email account can go online and rant about anything-including your practice.
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