Diana Canto-Sims, OD, and Mark Graham, founder of Your Brand Eyewear, discussed the company's frame offerings and how practice owners can represent their patient demographic in their private label eyewear brand in order to increase revenue. Your Brand currently offers 2 primary product lines: the Core Collection and the Black Label Luxury Collection. Graham elaborated that the Core Collection consists of timeless, classic designs such as blue jeans and button-downs, presented as the "Toyota" of eyewear — dependable, high-quality, and not driven by fleeting trends. The Black Label Luxury Collection, described as the "Lexus" of the brand, offers enhanced materials like heavier acetate and riveted hinges, and is targeted at high-end retailers and optometrists seeking premium offerings at a significantly reduced price —60–80% less than comparable luxury brands, but with no compromise in quality.
