Crafting your own eyewear brand: An introduction to LFVR Eyewear and how to get started
Travis LeFevre, founder of LFVR Eyewear, and Diana Canto-Sims, OD, discuss the process of creating a private label eyewear brand with the company.
Diana Canto-Sims, OD, welcomed Travis LeFevre, the third-generation optician and founder of LFVR Eyewear, to discuss the opportunities and process of establishing private label eyewear collections for optometric practices. LeFevre introduced himself as someone deeply rooted in the optics business, highlighting his experience from various industry roles and his commitment to innovation in eyewear manufacturing. LFVR Eyewear distinguishes itself by offering independent optometrists and opticians the ability to develop their own branded frame collections — moving beyond the traditional limitations, where customization ended at simply stamping a logo onto pre-designed frames.