Diana Canto-Sims, OD

The strength of our referral relationships defines the quality of our patients' eye health journey.

Kevin J. Kovach, MD, and Giannie Castellanos, OD, gave their insights this season on what helps build referral trust and long-lasting comanagement relationships.

Giannie Castellanos, OD, outlines what ODs can implement into their communications strategies today to strength the referral power between MDs and ODs.

Giannie Castellanos, OD, calls on optometrists to empower others in the field and refer within their specialty.

Gianne Castellanos, OD, shares the care limitations optometric practice owners face and trends in ophthalmic practice that she has uncovered in part of her research.

Kevin J. Kovach, MD, said that patient education as a part of the referral process can both improve care and comanagement relationships.

Diana Canto-Sims, OD, kicks off her interview series with a conversation with Kevin J. Kovach, MD, on comanagement.

Edward Choy, partner at Sho Eyeworks, shares success stories of private practices creating their own eyewear frame line.

Edward Choy, partner at Sho Eyeworks, advises practice owners on the fence of developing their own brand to dive in.

Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, discuss the company's price points and partner subscription options.

Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, drive home the importance of profitability in creating an eyewear brand.

Nancy Gries, export sales manager at Logoproject Eyewear, stated that a private label eyewear brand can keep a practice up to date with trends.

Nancy Gries, export sales manager at Logoproject Eyewear, discusses the company's process for creating a private label eyewear brand, from logo design to final product.

Diana Canto-Sims, OD, and Nancy Gries, export sales manager at Logoproject Eyewear, discuss profit margins in creating a private label eyewear brand.

LFVR Eyewear allows for patient customization of their frames in part of its private label eyewear services, according to founder Travis LeFevre.

Travis LeFevre, founder of LFVR Eyewear, and Diana Canto-Sims, OD, discuss the process of creating a private label eyewear brand with the company.

Mark Graham of Your Brand Eyewear shares his company's success stories regarding creating private label eyewear for practices.

Mark Graham of Your Brand Eyewear and Diana Canto-Sims, OD, also discuss the importance of looping in your staff when creating your own eyewear brand.

Diana Canto-Sims, OD, and Mark Graham of Your Brand Eyewear discuss the benefits of starting your own eyewear brand and how to get started with the company.

A discussion with company executives who specialize in helping optometrists and optical shops design and launch their own branded frame collections.

Diana Canto-Sims, OD, did the digging on private label eyewear companies so you don't have to.

Rhue and Canto-Sims tackle the problem of many optometry practices losing significant revenue due to ineffective follow-up systems.

Rhue and Canto-Sims talk about the value of contact lens patients, financial insights, and key benefits of implementing a contact lens management system.

Rhue and Canto-Sims discuss the benefits of implementing a contact lens management system that can help improve lens sales at your practice.

How to establish a seamless contact lens service for your patient while maximizing efficiency, stellar patient experience, and continued practice profitability

Showcasing your practice’s eyewear collections plays a huge role in your success and helps differentiate you from your competitors.

Bridging cultural and community gaps will provide quality eye care for all.

As 2023 draws to a close, it’s the perfect time for practice owners to reflect on the past year’s successes and challenges while gearing up for a fresh start in the new year. Here’s a to-do list that private practice physicians can do in the last 2 weeks of December for a prosperous year ahead.

What 1 doctor did to increase their capture rate to over 80%.

Diana Canto-Sims, OD, sat down with Optometry Times®' assistant managing editor Emily Kaiser to talk about her role on the founding board of Latinos en Optometry (LEO).