Add a niche product, get creative with marketing, and collaborate with local businesses to bounce back
Diana Canto-Sims, OD
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Dr. Canto-Sims is CEO and founder of La Vida Eyewear, designed for Latinos by a Latina. She is a member of Transition Optical’s advisory board and Change Agent group.
Articles by Diana Canto-Sims, OD
Even though the loss of revenue or fear of the loss of revenue is the reason ODs wish at times to join online glasses sales, consider five reasons why online glasses sales may not be in the best interest of the OD.
If you have not yet received a bad review, it is coming. It is only a matter of time. Have you Googled your practice recently? Anyone with a smartphone, social media account, or an email account can go online and rant about anything-including your practice.
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