Diana Canto-Sims, OD

Implement this strategy in your practice to sell higher-end frames and increase revenue.

Your employees are your greatest allies; building a team the right way from the very beginning is the foundation of your success.

A robust online presence is crucial if you’re looking to acquire new patients, grow your practice, and increase revenue.

Diana Canto-Sims, OD, discusses co-op funds with Alessandro Baronti, the president and CEO of the DeRigo Rem.

Tips to effectively market your practice using co-op funds

Live from Vision Expo East in New York, a look at Tura's new line of glasses: Glemaud.

The most important step is relaying your brand's story.

Live from Vision Expo East, Optometry Times' Diana Canto-Sims, OD speaks with EyeCarePro's Keyanna Ingram

Following three tips in communication ensures a win-win for patients and physicians

A patient presents with ocular issues from the overuse of contact lens for months

Add a niche product, get creative with marketing, and collaborate with local businesses to bounce back

Even though the loss of revenue or fear of the loss of revenue is the reason ODs wish at times to join online glasses sales, consider five reasons why online glasses sales may not be in the best interest of the OD.

If you have not yet received a bad review, it is coming. It is only a matter of time. Have you Googled your practice recently? Anyone with a smartphone, social media account, or an email account can go online and rant about anything-including your practice.