3 qualities of an effective eye care website

Video
Conference|Vision Expo East

The most important step is relaying your brand's story.

Live from Vision Expo East, Diana Canto-Sims, OD, speaks with EyeCarePro representative, Lenny, to review the 3 qualities of an effective optometric website. First, it must tell the story of the brand. Second, it needs to be blazing fast. Third, it must be designed for moblie.

Newsletter

Want more insights like this? Subscribe to Optometry Times and get clinical pearls and practice tips delivered straight to your inbox.

Subscribe Now!
Recent Videos
ODs reflect on their time in Minneapolis, Minnesota, citing continuing education, tech updates, and networking opportunities as valued takeaways from the meeting.
Nora Lee Cothran, OD, FAAO, discussed the importance of optometrists addressing mental health with patients in their chair.
Marc Bloomenstein, OD, FAAO, is a clinical investigator in the trials and overviews the transformative potential of LNZ100.
Shawn Hobbs, OD, previews the annual NOA convention, which takes place in Columbus, Ohio, from July 10 to 12, 2025.
Clark Chang, OD, MSA, MSc, FAAO, gave a presentation alongside Susan Gromacki, OD, MS, FAAO, FSLS, at this year's Optometry's Meeting.
Jessilin Quint, OD, MBA, FAAO, outlines her AOA's Optometry's Meeting 2025 presentation on nutrition and its impact on ocular health.
Carolyn Majcher, OD, FAAO, detailed a talk she gave alongside Mary Beth Yackey, OD, at Optometry's Meeting 2025.
Shelby Brogdon, OD, details opportunities for practices to answer the patient's concerns from the chair before they hit the internet for their contact lens needs.
Christi Closson, OD, FAAO, shares her excitement for the new Acuvue Oasys MAX 1-Day multifocal for astigmatism
Karen R. Hoffman, OD, shares how customizable scleral lenses can transform vision for patients with complex corneas, achieving 20/20 outcomes and enhanced comfort.
Related Content
Minnesota Capitol building Image credit: AdobeStock/CK

Minnesota passes first scope expansion bill in over 2 decades

Jordana Joy, Associate Editor
July 21st 2025
Article
You and Eye by Optometry Times with host Miriam Korik, OD

You and Eye: Myopia cannot be viewed as a specialty in today's practice setting

Miriam Korik, OD;Justin Kwan, OD, FAAO;Emily Kaiser Maharjan, Assistant Managing Editor
October 18th 2024
Podcast
Theis and Allen discussed how insufficient/short sleep duration is associated with an increased risk of early age-related macular degeneration and associations between sleep apnea and glaucoma, among other topics.

AOA 2025: Improving sleep hygiene for the sake of brain and ocular health

Jordana Joy, Associate Editor
July 14th 2025
Article
You and Eye: Mastering myopia management - with Justin Kwan, OD, FAAO

You and Eye: Mastering myopia management - with Justin Kwan, OD, FAAO

Miriam Korik, OD;Justin Kwan, OD, FAAO;Emily Kaiser Maharjan, Assistant Managing Editor
October 9th 2024
Podcast
Jessilin Quint, OD, MBA, FAAO, said that you don't need to have a leadership title to take on a leadership role.

AOA 2025: How to take your leadership skills to the next level in your practice

Jessilin Quint, OD, MBA, MS, FAAO;Jordana Joy, Associate Editor
July 4th 2025
Article
While diabetic retinopathy is not one of the leading causes of blindness and vision impairment globally, the widespread prevalence of diabetes warrants the need for resources.

AOA 2025: What role do optometrists play in the diabetic pandemic?

Jordana Joy, Associate Editor
July 2nd 2025
Article
© 2025 MJH Life Sciences

All rights reserved.