Edward Choy, partner at Sho Eyeworks, shares success stories of private practices creating their own eyewear frame line.
Edward Choy
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Articles by Edward Choy
Edward Choy, partner at Sho Eyeworks, advises practice owners on the fence of developing their own brand to dive in.
Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, discuss the company's price points and partner subscription options.
Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, drive home the importance of profitability in creating an eyewear brand.
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