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Edward Choy

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Articles by Edward Choy

Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, drive home the importance of profitability in creating an eyewear brand.

Crafting your own eyewear brand: An introduction to Sho Eyeworks and brand profitability

ByEdward Choy,Diana Canto-Sims, OD,Jordana Joy, Associate Editor
December 23rd 2025

Edward Choy, partner at Sho Eyeworks, and Diana Canto-Sims, OD, drive home the importance of profitability in creating an eyewear brand.

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