Alden Optical launches NovaKone practice locator

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Lancaster, NY-Alden Optical has launched a new mapping tool to guide keratoconic patients in locating practices fitting NovaKone, the company’s custom soft lens for keratoconus.

More 500 NovaKone fitting practices are listed on an intuitive Google Maps-like map interface. Patients zoom into their geographic region to see practices actively fitting the NovaKone lens.

Keratoconic patients seek out knowledgeable practitioners and sometimes travel long distances to see them. Alden’s practice locator will help patients wearing NovaKone more easily find an eyecare professional working with the lens.

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Dan Ignaszewski, executive director of the Alliance for Eye and Vision Research and the National Alliance for Eye and Vision Research, provides insight into the new campaign and how to get involved.
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