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Haag-Streit USA launches surgical division

Article

Haag-Streit USA has launched a new division, Haag-Streit Surgical, which will market a line of surgical microscopes already widely used in Europe.

Mason, Ohio-Haag-Streit USA announces the launch of a new division: Haag-Streit Surgical. The new unit will market a line of surgical microscopes that already enjoy significant market share throughout Europe. Formerly known as Möller-Wedel, the devices are now being offered in the U.S. under the new Haag-Streit Surgical brand.

“This line of surgical microscopes is well established in Europe,” said Haag-Streit USA CEO Ernest Cavin. “Now American ophthalmologists, neurosurgeons, and otolaryngologists will have better access to devices with a proven record of superior optics. This launch offers a new choice for the marketplace-one that will benefit doctors and their patients.”

To introduce the product line to U.S. doctors, Haag-Streit Surgical launched a network of independent sales representatives. Haag-Streit is leveraging its existing toll-free number and Web site to connect interested doctors with product information.

The surgical microscope line, including Haag-Streit’s Hi-R NEO 900, will be on display at the Haag-Streit booth at industry conferences throughout 2013. The Hi-R NEO 900 is a universal microscope for surgical procedures, such as ophthalmology, that require vertical observation. Its exceptionally large stereo base provides maximal depth perception and clear zoom illumination delivers safe, bright light.

More information is available at www.haag-streit-usa.com, or by calling 800/787-5426.

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