How to price contact lenses competitively

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David Kading, OD, FAAO, FCLSA shares how his practices found success when pricing contact lenses and offers fellow ODs tips on how to do the same.

More from Dr. Kading: How one OD incorporates new contact lens technology in his practice

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Shelby Brogdon, OD, details opportunities for practices to answer the patient's concerns from the chair before they hit the internet for their contact lens needs.
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