HOYA launches VisuPro lenses for younger presbyopes

HOYA plans to launch the lens in Canada later this year. Image credit: HOYA Vision Care

HOYA Vision Care has announced the launch of VisuPro All Day and VisuPro Flex advanced focus eyeglass lenses for those with early signs of presbyopia.¹ The lens will be available to order on September 17 in the US, according to a news release.

HOYA plans to launch the lens in Canada later this year.¹

"Current eyewear often overlooks the unique needs of younger individuals facing early presbyopia," said Samy Lauriette, vice president of Strategic Marketing for HOYA, in the release. "Early intervention is essential to maintain visual clarity and comfort. VisuPro represents a new standard in personalized vision care, offering proactive support and innovative lens technology."

The VisuPro lenses are designed to support young presbyopes aged 36-44, utilizing Focus Max Optimization and Bincoular Harmonization Technology (BHT) in order to provide clear vision throughout the day. Focus Max Optimization works to provide additional vision support at a close distance to aid in near distance activities and digital usage. Additionally, the lenses help reduce eye strain or visual fatigue when working on digital devices. HOYA research has found that 53% of existing spectacle wearers and 60% of non-spectacle wearers aged 46-44 report increasing difficult seeing clearly at near distances and when using digital devices. For BHT, the technology considers the prescription for the right and left eyes to “calculate and harmonize” the prescription in the lens to allow for improved focusing, stability, and enhanced depth of vision, the release stated.¹

Other findings from HOYA research found that single vision lenses often become insufficient for spectacle wearers in the targeted age group, with many patients showing hesitancy to adopt progressive lenses due to concerns with adaptation or their perceived age inappropriateness. Emmetropes, contact lens users, and patients who also require near vision support after refractive surgery may also failed to meet the needs of non-spectacle wearers.¹

"The launch of VisuPro exemplifies our commitment to delivering exceptional value and innovation to eye care professionals," said Eduardo Martins, president of HOYA Vision Care, North America, in the release. "VisuPro is more than a lens; it's a testament to our dedication to enhancing clinical outcomes and patient satisfaction."

In terms of lens offerings, the All Day lens offers versatile vision correction in all distances and is designed for existing spectacle lens wearers or spectacle wearers who wear glasses throughout the day. For Flex, support is given for near vision tasks while also addressing vision correction at other distances. Those who use their spectacle lenses primarily for near distance activities, patients who were emmetropes, and contact lens wearers and patients after refractive surgeries are the best candidates for this lens, according to HOYA.²

References:

1. HOYA Vision Care announces the launch of VisuPro advanced focus lenses for emerging presbyopes. News release. HOYA Vision Care. September 15, 2025. Accessed September 15, 2025. https://www.prnewswire.com/news-releases/hoya-vision-care-announces-the-launch-of-visupro-advanced-focus-lenses-for-emerging-presbyopes-302554488.html

2. VisuPro. HOYA Vision Care. Accessed September 15, 2025. https://www.hoyavision.com/vision-products/advanced-focus-lenses/hoya-visupro/