Maui Jim’s Women’s Adventure Series catches a wave

Peoria, IL - Maui Jim has designed a new Women’s Adventure Series that will debut at five luxury resorts in 2012. Hosted by nationally known surfer Mary Osborne, events in the series combine yoga sessions with surfing.

"The aloha spirit quickly spreads among groups of women as they discover the thrill of standing on a surfboard, either for the first time or as experts," said Linda Glassel, vice president of marketing at Maui Jim. "We thought the women in Maui Jim’s community would enjoy a relaxing retreat and the camaraderie of learning a new sport from one of the best in surfing."

Upcoming events in The Women’s Adventure Series are April 20-22 in Melbourne Beach, FL; May 17-21 in Maui, Hawaii; June 22-24 in San Diego; July 20-22 in  Newport Beach, CA; and August 24-26 in Ventura, CA.

The series is designed for women of all ages and surfing abilities. Each retreat begins with a breakfast and yoga session with Osborne, followed by an afternoon of surf instruction. Evenings will feature gourmet dinners and presentations by noted guest speakers announced shortly before each event.

Osborne’s collection of Maui Jim sunglasses includes the Guy Harvey Grander, Maui Cat III, and the company’s newest style, Mala, with the new MauiPure lens. Information is available at The Women’s Adventure Series portal through MauiJim.com.

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