Optometry Giving Sight sets fundraising goal for World Sight Day Challenge

Golden, CO-Optometry Giving Sight invites the global eye care community to take part in the seventh annual World Sight Day Challenge throughout September and October 2014. World Sight Day is Thursday, October 9.

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World Sight Day Challenge is the largest annual global fundraising campaign to address avoidable blindness caused by uncorrected refractive error.

The organization set a fundraising target of $1 million in 2014. Optometry Giving Sight says participants can make a fundraising pledge, or a monthly or annual donation on or before World Sight Day. Optometry practices and optical companies can also be creative and engage patients, customers, and employees with fundraising events throughout the challenge period.