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Sunscape partners with Baby Genius

Article

Genius Brands International has signed a two-year licensing agreement naming Sunscape Eyewear as an eyewear licensee for the Baby Genius brand, the company announced.

San Diego-Genius Brands International has signed a two-year licensing agreement naming Sunscape Eyewear as an eyewear licensee for the Baby Genius brand, the company announced.

The agreement grants Sunscape rights to manufacture and distribute worldwide Baby Genius-themed sunglasses, eyewear, and eyewear accessories for boys and girls ages 0-4 years featuring the Baby Genius characters.

The initial line of products will debut in time for the 2012 holiday season.

“Sunscape brings a true fashion sense to the Baby Genius brand that is certain to appeal to children and resonate with parents, who demand quality eyewear for their youngsters at affordable prices,” said Howard Balaban, executive vice president, new business development, Genius Brands International. “We are pleased to be partnering with Sunscape and look forward to an innovative new line of children’s eyewear fashion from their talented designers.”

For more articles in this issue of InDispensable, click here.

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