Transitions PRO site enhances access to online resources

Pinellas Park, FL-Transitions Optical Inc. has launched its updated Web site, Transitions PRO (Professional Resource Online), http://TransitionsPRO.com.

Transitions PRO gives anyone with a professional interest in vision care and eyewear, from eyecare professionals and students, to labs and managed vision care brokers, instant access to information and materials that aid in patient satisfaction and practice growth.

“As products, patient needs, and the industry itself evolve, professionals are presented with opportunities, but also challenges to remaining informed,” said Dana Reid, marketing manager, digital communications-trade, Transitions Optical. “We offer an array of free online resources that not only help our partners succeed with the Transitions family of products, but also assist them with growing their practices and reaching new patients.”

The PRO site will help re-introduce a suite of tools geared toward helping eyecare professionals to market their practices.

• Transitions Marketing WIZ: an accessible, easy-to-use online resource, which allows eyecare practices to develop and implement a customized marketing plan to facilitate growth and sales of Transitions lenses.

• Transitions MAP: an interactive tool that practices can use to analyze their local markets and better understand their target patients and marketing footprints.

• Transitions Online Marketing (TOM) tool: a collection of materials and resources practices can use to execute their marketing efforts.

New users can enroll for free at TransitionsPRO.com. Existing users can access the site using the usernames and passwords that they previously created.