TVC, AOA partner on national eye health initiative in 2013

Alexandria, VA-Think About Your Eyes, a non-profit organization under The Vision Council (TVC), will launch a national public awareness initiative in the second half of 2013, it was announced during Vision Expo East, March 14-17 in New York. With support from the American Optometric Association (AOA), the Think About Your Eyes campaign will focus on increasing the importance of overall vision health. Think About Your Eyes also will reach out to optometrists and other industry leaders in the U.S. to join this public eye health initiative.

“The Think About Your Eyes pilot campaign in 2010 resulted in more than 3.4 million incremental eye exams in our test markets and more than 367,000 previously undiagnosed cases of eye disease were discovered. With results like that, imagine the impact we can have on a national scale as we combine the strengths of the Vision Council and the AOA,” said Ed Greene, chief executive officer of TVC.

In addition to raising awareness among consumers through television, print, online advertising, and social media, the new effort will focus on engaging support from the eyecare community as a whole. With the additional support from optometry and other industry partners, Think About Your Eyes is intended to become a long-term sustainable program.

To learn more, contact Rick Holt, director of Think About Your Eyes, at rholt@thinkaboutyoureyes.com or 703/548-6504. For more information, go to www.thinkaboutyoureyes.com.