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Branded vs generics: You make the call in dry eye

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The ViewPoints Series is an interactive learning module featuring leading industry experts from across the eyecare spectrum. The series leverages the various perspectives of panel participants to create a meaningful conversation on a range of eye health topics and issues related to current clinical data and industry trends.

Eye care experts review differences between branded and generic medications and their relevance for patient care.

EP. 1: Generic vs. Branded Ophthalmic Medications

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Eye care experts compare the direct and indirect costs of branded and generic medications.

EP. 2: Cost and Substitution Issues

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Eye care experts share their approaches for counseling patients about generic versus branded medications.

EP. 3: Patient Counseling on Generic vs. Branded

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Eye care experts review the epidemiology of dry eye disease and why it is changing.

EP. 4: Dry Eye Disease Epidemiology

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Eye care experts discuss the impact of dry eye disease on surgical outcomes and their approaches for screening patients for dry eye disease.

EP. 5: Impact of Dry Eye on Surgical Outcome; Patient Screening

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Glaucoma Medications and Dry Eye Disease

EP. 6: Glaucoma Medications and Dry Eye Disease

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Eye care experts offer their perspectives on initiating anti-inflammatory/immunomodulatory treatment for dry eye disease.

EP. 7: Initiating Anti-Inflammatory/Immunomodulatory Therapy

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Dr Donnenfeld reviews the challenges of formulating topical cyclosporine.

EP. 8: Cyclosporine Formulation Challenges

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Experts discuss their experience with lifitegrast and share their patient counseling conversations.

EP. 9: Lifitegrast Experience and Patient Counseling

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Experts discuss the value of utilizing technicians to screen for dry eye disease and the importance of educating all office staff who interact with patients about dry eye disease.

EP. 10: Role of the Technician

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
Ileana Abreu describes approaches taken by OCLI technicians for dry eye screening, counseling patients about branded versus generic medications, and addressing medication cost and substitution concerns.

EP. 11: The Technician’s Role

Gretchyn M. Bailey, NCLC, FAAO, Editor in Chief, Content Channel Director
December 17th 2019
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