Alysse Henkel

Alysse Henkel, vice president of Research and inSights at The Vision Council, advised that expanding budget and mid-market frame options may help improve frames sales.

With an additional 10% increase in tariffs to China, and a 25% increase in tariffs in Canada and Mexico looming, the optical industry is anticipating paying as much as double in tariff costs compared to last year.

Although 2025 is predicted to remain stable, the forecast for the optical industry still remains uncertain.

The Vision Council frequently releases research surrounding trends in various facets of the eye care industry, and Vice President of Research and Insights Alysse Henkel shares some highlights of recent reports.

Alysse Henkel, vice president of research and inSights at The Vision Council, details recent research conducted by the company regarding consumer purchasing habits and trends.