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Gone are those simple days when nearly all patients purchased glasses from their eye doctors’ offices. Online eyewear vendors have exploded onto the scene, and the fallout includes the doctor/patient relationship.
Article
My front desk team sent me an email that indicated they shared a Google document with me. We share documents with each other all of the time. When the email signature appeared slightly different, my first thoughts were, “Shoot! This isn’t right. I bet we have been hacked!”
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Your patients are conditioned to believe that if they take their Rx and just buy it online, they are going to get the best deal. That may have been a partial truth in the past, but today, you are often times able to offer your patients the best deal.
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Many of you know I pulled the plug on a practice website and went full on social media nearly eight years ago. However, most of you probably don’t know that around the same time, I also cut the cord on the phone!