Atlanta—One of the biggest buzzwords in today’s digital marketing is influencers. Social media influencers can be powerful business assets because they accelerate the trust others have in a brand while increasing brand awareness.
Darryl Glover, OD, delivered an interactive lecture on implementing influencer marketing into an optometric practice for ODs attending the Southeastern Educational Congress of Optometry (SECO) 2020 annual meeting. Dr. Glover is co-founder of Defocus Media and practices in North Carolina and Nigeria.
Today it is difficult to miss a social media post that presents a stunning lifestyle or a favorite beauty, health, or convenience item in an appealing way. These posts have a tendency to influence others into purchasing products. And therein lies their power, says Dr. Glover. This is influencer marketing, and it is just as impossible to ignore from a business perspective as it is from a consumer angle.
Influencer marketing revolves around finding someone who is a leader in an industry to educate and convey a message about a brand story, a product, or a service in a way that feels intimate and personal. The attraction of influencers is that they are able to tap into their audience and create an outlet in which they are authentic and have developed trust, says Dr. Glover.
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