Ioussifova details what sets Johnson & Johnson's new lens apart from the rest, which was launched at the American Optometric Association's Optometry's Meeting 2025.
Mila Ioussifova, OD, FAAO, from South Waterfront Eye Care in Portland, Oregon, discussed a groundbreaking development in contact lens technology - daily disposable lenses that simultaneously correct astigmatism and presbyopia. Johnson & Johnson's new lens, Acuvue Oasys MAX 1-day multifocal toric, addresses a significant challenge in eye care: patients with aging eyes who previously had limited contact lens options. Traditionally, as patients developed astigmatism and presbyopia, they were often told they could no longer wear contact lenses, leading to lens dropout and patient dissatisfaction. Ioussifova highlighted several critical advantages of these new lenses during the American Optometric Association's Optometry's Meeting, which included the following:
Ioussifova's practice has seen significant patient excitement, with an email and text message campaign generating numerous inquiries and appointment requests. She described these lenses as a "game changer" that provides an "aha moment" for patients. Ioussifova's practice's approach involves actively educating patients about new lens technologies, demonstrating how innovative solutions can dramatically improve vision care and patient quality of life.
By presenting these advanced multifocal astigmatism lenses, Ioussifova helps patients rediscover the convenience and comfort of contact lens wear. She underscored the importance of continuous technological innovation in optometry, showing how advanced lens design can address complex vision challenges and meet diverse patient needs.
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