AOA's website redesign brings user interface to 21st century

St. Louis-The American Optometric Association (AOA) has launched a new website to better serve its members and the profession. The new site features responsive design, an enhanced doctor locator, and single sign-on for several popular services including EyeLearn online continuing education resources, Optometry’s Career Center, and AOAExcel.

According to Barry Barresi, OD, PhD, AOA executive director, the launch is the first in a series of upgrades that give members online access to essential resources for professional development and best practices in practice management. “It was a priority to incorporate responsive design, which automatically formats content for any device including desktop, tablet, or smart phone. This is essential for how all of us are living our lives now,” Dr. Barresi said.

AOA President Ron Hopping, OD, MPH, said: “We proactively engaged our members as the site was under development to ensure that the navigation would be user friendly, and that we were reflecting the progress AOA has made as an organization since the first site was launched in 2003.”