• Therapeutic Cataract & Refractive
  • Lens Technology
  • Glasses
  • Ptosis
  • Comprehensive Eye Exams
  • AMD
  • COVID-19
  • DME
  • Ocular Surface Disease
  • Optic Relief
  • Geographic Atrophy
  • Cornea
  • Conjunctivitis
  • LASIK
  • Myopia
  • Presbyopia
  • Allergy
  • Nutrition
  • Pediatrics
  • Retina
  • Cataract
  • Contact Lenses
  • Lid and Lash
  • Dry Eye
  • Glaucoma
  • Refractive Surgery
  • Comanagement
  • Blepharitis
  • OCT
  • Patient Care
  • Diabetic Eye Disease
  • Technology

Bausch & Lomb Web site is named 'best in class'

Article

Bausch & Lomb's (B&L's) consumer Web site for its multifocal contact lenses was awarded "best in class" in the health-care category of the 2009 Interactive Media Awards.

Key Points

Rochester, NY-Bausch & Lomb's (B&L's) consumer Web site for its multifocal contact lenses was awarded "best in class" in the health-care category of the 2009 Interactive Media Awards. Criteria included functionality, usability, cross-browser compatibility, design, and overall content. The B&L site garnered 482 out of a possible 500 points to win the award.

The site, http://www.goodbyereaders.com/, has had more than 500,000 hits since its inception. It is designed to offer information to consumers about the benefits of multifocal lenses and a variety of eye issues, such as presbyopia.

Interactivity is another site feature, enabling consumers to view how multifocal lenses work, find a local eye-care professional, take an eyeglass style quiz, and more.

Related Videos
Jacobi Cleaver, OD, FAAO
Jade Coats, OD, overviews a lecture on ocular pain and patient care
Jade Coats, OD, outlines two poster presentations she gave on a novel lipid-containing eye drop at the AOA Optometry's Meeting
Adam Alexander, OD, chats with Optometry Times about his AOA e-poster presentation on Miebo
Lorraine Provencher, MD, presenting slides
Megan Cavet, PhD
Nazlee Zebardast, MD, MSc, overviews her ARVO 2024 presentations on glaucoma and polygenic risk scores
© 2024 MJH Life Sciences

All rights reserved.