Bausch & Lomb's (B&L's) consumer Web site for its multifocal contact lenses was awarded "best in class" in the health-care category of the 2009 Interactive Media Awards.
Key Points
Rochester, NY-Bausch & Lomb's (B&L's) consumer Web site for its multifocal contact lenses was awarded "best in class" in the health-care category of the 2009 Interactive Media Awards. Criteria included functionality, usability, cross-browser compatibility, design, and overall content. The B&L site garnered 482 out of a possible 500 points to win the award.
The site, http://www.goodbyereaders.com/, has had more than 500,000 hits since its inception. It is designed to offer information to consumers about the benefits of multifocal lenses and a variety of eye issues, such as presbyopia.
Interactivity is another site feature, enabling consumers to view how multifocal lenses work, find a local eye-care professional, take an eyeglass style quiz, and more.
