Blackfin unveils ‘To the Roots’ campaign

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Eyewear company revisits its origins in new ad campaign

Blackfin eye wear looks back at its origins in a new advertising campaign titled “To the Roots.” Photos set in ethereal landscapes are highlighted alongside glasses and sunglasses of various styles, shapes, and colors.

More at: https://bit. ly/2Mgwgku

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Dan Ignaszewski, executive director of the Alliance for Eye and Vision Research and the National Alliance for Eye and Vision Research, provides insight into the new campaign and how to get involved.
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