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Custom online stores help VSP providers connect with patients

Article

Private practice doctors will have the option to create their own online dispensary to compete with online optical retailers using eStores by Eyeconic, a service announced by Eyefinity at the 2012 International Vision Expo East

Rancho Cordova, CA - Private practice doctors will have the option to create their own online dispensary to compete with online optical retailers using eStores by Eyeconic, a service to be announced by Eyefinity at the 2012 International Vision Expo East.

eStores by Eyeconic are a practice’s own online optical store. It is connected to their eWebExtra site and can be customized, giving doctors the ability to control the pricing of products and choose what brands to include. Patients experience a premium online shopping experience where they can browse through their VSP provider’s selection of products and even explore how different eyewear will look on them by using “virtual” frame try-on technology.

Once they select a product, they enter their prescription to place the order where required. Eyeconic then contacts the prescribing doctor to verify the prescription to complete the order. Patients can shop online around the clock for contact lenses, prescription eyewear, and sunwear that can be delivered right to the their front door. 

“It’s no secret that online shopping is here to stay,” said Steve Baker, president of Eyefinity. “And it’s a trend we see growing with online optical as well. We want to create ways for VSP doctors to stay connected to patients shopping online. eStores by Eyeconic will give VSP doctors an extra competitive edge and an opportunity to grow their revenue by offering their patients a virtual dispensary to shop whenever it’s convenient for them.”

For more articles in this issue of InDispensable, click here.

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