Embracing change in the eyecare industry
While the eyecare industry is on solid ground, there is always room for improvement. Improvement comes in the form of change, which was the theme during the State of the Eyecare Industry address at Vision Expo West 2015. But the idea of change isn't always embraced by everyone.
Las Vegas-While the eyecare industry is on solid ground, there is always room for improvement. Improvement comes in the form of change, which was the theme during the State of the Eyecare Industry address at Vision Expo West 2015. But the idea of change isn't always embraced by everyone.
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We need to jaywalk
Of primary concern is the industry's tendency to play it safe, according to Howard Purcell, OD, FAAO, senior vice president of Customer Development at Essilor. This tendency, while seemingly meant to help preserve the status quo, can actually be the more dangerous route.
"What is more dangerous, crossing in a crosswalk or jaywalking?" he asks. Contrary to belief, more pedestrians are killed while in a crosswalk.
"You're actually more keenly aware of what's around you [when jaywalking]. You are taking more risk, but you're doing it in a calculated way-you're looking around, you're observant of things around you,” says Dr. Purcell. “The metaphor extends out to the eyecare industry. As an industry, we need to jaywalk a little more. It's probably safer in the longrun, probably better for us in the long run as an industry, but it's harder. It's easier to keep the status quo.”
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