Essilor celebrates launch of Transitions Signature Gen 9, Essilor Next Gen Offer

July 21, 2019
Alex Delaney-Gesing

Essilor of America has launched of the Essilor Next GEN Offer, a consumer promotion designed to enable eyecare professionals to recommend the new Transitions Signature GEN 8TM lenses to more patients and increase overall practice revenue while providing patients with their best vision possible.

From July 10 through December 31, when patients purchase Transitions Signature Gen 8 lenses with select Essilor lenses, they can receive a free bonus pair of clear, qualifying lenses with frame purchase.

The Essilor Next Gen Offer allows patients to customize their lenses to best fit their vision needs. When they purchase Transitions Signature GEN 8 lenses with any Crizal, choose between Varilux X Series TM, Eyezen TM + or Essilor Single Vision lenses to qualify for a free pair of lenses with the offer.

For their free clear pair, patients can select any Crizal on any Varilux, Eyezen+ or Essilor Single Vision lenses.

Essilor will launch an extensive consumer advertising campaign consisting of national TV, connected TV, digital advertising-including video and display ads-in-store advertising, and geo-targeted and smart search ads.

Any qualifying eyecare practice is eligible to participate in the Essilor Next Ge Offer. To participate, eyecare professionals must enroll their practice at MyEssilorLabs.com, PartnershipRewardsPortal.com, MyIDDLabs.com and/or Nassau247.com.

Enrollment started June 3 and ends December 30. Promotion period is July 10 (or enrollment date, whichever is later) until December 31.

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