Brooke Beery is Associate Editor of Optometry Times®.
RayBan Authentic offers new lens technology and customization
EssilorLuxottica, the combined company after the two entities announced a deal in 2017 and merged in 2018, have launched its first joint product.
Essilor and Luxottica have teamed up to bring a new generation of clear, gradient, and sun Ray Ban lenses to the U.S. market. The launch, Ray Ban Authentic, couples the iconic frames with the latest optical technologies from Essilor, according to the company.
EssilorLuxotica says it will offer premium and lightweight lenses that adapt to the shape and curvature of the Ray-Ban frame.
This collection includes 1,400 lens-frame combinations and will launch on January 19, 2021, according to the company. Consumers can expect the new range to include Transitions technology, photochromic lenses, and blue light filters along with innovative lens solutions.
"Private practices will now have an elevated and differentiated complete pair offering,” says Rick Gadd, president of Essilor North America, in a statement.
He says independent practitioners will see success by providing patients with style and sight with the new launch.
According to the EssilorLuxotica website, a virtual try-on tool will be available for consumers to choose their look in just a few steps at home. Additionally, a tool called Ray-Ban Remix allows patients to customize their experience.