EZCase to debut in spring 2015

Article

WatchDog Group will debut EZCase, contact lens case packed with features to help prevent microbial contamination, at food, drug, and major retailers in spring 2015.

St. Louis, MO-WatchDog Group will debut EZCase, contact lens case packed with features to help prevent microbial contamination, at food, drug, and major retailers in spring 2015.

EZcase uses patent-pending, flip-top design making it easy to open and close. Left and right solution soaking wells are clearly marked. The new flip-top drying feature keeps solution wells from touching dangerous sink top bacteria while also keeping allergy dust and bathroom particles from dropping into the wells.

The harsh reality of contact lens care compliance

“We’ve seen countless health innovations in contact lenses since soft, extended wear contacts were introduced in 1981, but the plastic case to soak and disinfect them overnight has never significantly changed,” says head designer John O’Hara. 

The new flip-top design takes FDA contact lens case warnings about frequent replacement and the dangers of water and molds them into the case. 

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Dan Ignaszewski, executive director of the Alliance for Eye and Vision Research and the National Alliance for Eye and Vision Research, provides insight into the new campaign and how to get involved.
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