Market analyst shares tips for “making your move”

At the recent Vision Council Executive Summit meeting, market trend analyst Brian Beaulieu from the Institute for Trend Research advised attendees on “making their move” in 2014 and through 2017. He shared tips on preparing for making your move for what's next from 2014 through 2017. 

• Positive leadership modeling (culture turns to behavior)

• Invest in customer market research (know what they value)

• Training programs (people, process, internal metrics)

• Review and uncover competitive advantages

• Spend $ on new products, marketing, advertising

• Improve efficiencies with investment in technology and software

• Check systems for readiness to accommodate increased activity

• Add sales staff and hire top people

• Lock in costs

• Judiciously examine credit

• Work on “what’s next"